Someone pointed me to Crispin Porter + Bogusky's new site, http://beta.cpggroup.com. I think it might actually be worse.
If anything, it's very ugly, confusing, and I don't really get much value out of it; they seem to be tapping the social web just to tap the social web. That's a tacky and annoying use of Web 2.0. Skittles did it right, but CPB seems to be doing it wrong. This is not an impressive website for an advertising agency. Especially one with such amazing work.
Crispin Porter + Bogusky's work makes me feel like their brand should be about connecting big clueless companies with a more modern society. They are doing this insanely well with Burger King and Volkswagen. Why not use that creative power and build a site that is modern, beautiful, and useful?
Ugh. At least this was funny to see:
(Also, I thought Barbarian Group did subservientchicken.com, but CPB takes credit for it. Hmm. Anyone know why?)
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There is a great point from Alan Wolk (link below) that most people go to agency websites to find the phone number for a particular office, not to interact with all of their content. As with Modernista, it's all a bit masturbatory.
Then again, the use of youtube at least makes the video on the site load faster, which is definitely not the case on most agency websites that usually crash my firefox.
http://tangerinetoad.blogspot.com/2008/04/recognizing-our-differences-agency.html
I looked at your portfolio, great stuff...very much like the articles in Wired. I wish I could post comments there, because I had a comment about your broken doorknob theory.
