AT&T's new 3G data plans

If 95% of people use less than 2GB per month, as AT&T suggests, why did they need to change the plans? Surely the people using gigantic amounts of data are breaking the terms of service and can be dealt with.

"Unlimited data" isn't about data, or price, or value. It's about not having to worry -- or to even think about -- how much you use your phone. If I'm on a 2GB plan, even though I use less than 2GB per month on average, I'll start thinking about rationing my usage every single time I use my phone. That fundamentally changes the experience of having the internet in my pocket.

I am amazed that Apple allowed AT&T to make these changes. They go against the stuff Apple stands for -- the culture Steve was talking about at D8 yesterday.